The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Primary Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Digital Agency, Media Agency, PR / Marketing Agency
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Primary Agency credited under the Design Firm and Brand-Side / In-House Agency credit types.
MULTIPLE AWARDS WITHIN DISCIPLINES
If the same piece of work won multiple awards within a single Discipline or in multiple Disciplines, the points for all award wins were counted towards the rankings.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
Green Pencil
SDG Pencil
CMO Pencil
Penta Pencil
Best of Discipline
Best of Non-Profit
Best of Show
45
21
9
3
90
90
90
90
150
90
90
135
Rank
Agency Rankings
Points
1
VML / Kansas City
192
2
Africa Creative / Sao Paulo
57
3
LG2 / Quebec
57
4
Dentsu Creative / New York
54
5
DAVID / Madrid
48
6
DDB Paris / Paris
45
7
Johannes Leonardo / New York
45
8
DM9 / Sao Paulo
42
9
BBH USA / New York
30
10
Rethink / Toronto
28.50
11
Happiness / an FCB alliance / Brussels
24
12
GUT / Los Angeles
21
13
Courage Inc. / Toronto
16.50
14
LePub / São Paulo
12
15
Marcel / Paris
12
16
TBWA\Paris / Boulogne-Billancourt
12
17
Thrive Media / Toronto
10.50
18
Dentsu Creative / Chicago
9
19
Havas HOY / Mexico City
9
20
Mischief @ No Fixed Address / New York
9
21
Valtech Radon / Stockholm
9
22
We Are Social / Paris
9
23
Wieden+Kennedy / London
7.50
24
72andSunny / Los Angeles
6
25
INNOCEAN USA / Huntington Beach
6
26
McCann / London
6
27
Cashmere
4.50
28
Droga5 New York, part of Accenture Song / New York
4.50
29
Accenture Song Nordics
3
30
Åkestam Holst NoA / Stockholm
3
31
Arena Media / Madrid
3
32
Bensimon Byrne / Toronto
3
33
BETC / Paris
3
34
Critical Mass / Calgary
3
35
DAVID / Miami
3
36
Dentsu Creative Philippines / Makati City
3
37
Droga5 / Sao Paulo
3
38
GUT / Miami
3
39
Leo / Kuala Lumpur
3
40
Leo / Toronto
3
41
McCann / San José
3
42
Mojo Supermarket / New York
3
43
Ogilvy / Chicago
3
44
PS21 / Madrid
3
45
Republica Havas / Miami
3
46
SMALL / New York
3
47
T&Pm / London
3
48
TBWA\Chiat\Day NY / New York
3
49
TBWA\HAKUHODO Inc. / Tokyo
3
50
VML / Dubai
3
